STRATEGY | EXPERIENCE | IMPACT
Experiences Designed For Impact
Experiential strategy, design, production, and amplification for brands and teams that want their most important moments to be intentional, memorable, and built to perform beyond the room.
LET’S BUILD TOGETHER
THE GAP
Experiences are everywhere. Impact isn’t.
Disconnected from business objectives.
Built for the moment, not long-term brand value.
Measured by activity, not outcomes. or business impact.
WHAT WE DO
End-to-end experience systems.
We connect strategy, experience, and amplification so internal alignment becomes external impact, and every event has a clear business role to play.
01
Corporate Experiences
Leadership offsites, summits, retreats, internal events, workshops, and executive gatherings built to align teams, clarify priorities, and drive follow-through.
Alignment · Ownership · Momentum
02
Brand Experiences & Activations
Pop-ups, booths, cultural activations, product demos, sampling, immersive environments, mobile tours, spatial storytelling, and moments people enter, remember, and share.
Attention · Participation · Demand
03
Content, PR & Amplification
Stories, creators, media, partnerships, live capture, social content, digital extensions, and platform-native distribution that extend the strongest ideas beyond the moment.
Reach · Relevance · Action
HOW WE CREATE IMPACT
Built like a system, not a one-off event.
The work starts with the business objective, then moves into audience insight, experience architecture, production, amplification, and measurement.
01
Purpose & Alignment
Define the reason for convening, the audience tension, and the role the experience needs to play.
02
Experience Design
Translate strategy into environments, formats, journeys, content, and moments people can feel.
03
Activation & Amplification
Build the production plan, partner ecosystem, content capture, PR, creators, and channel strategy.
04
Measurement & Learning
Track what moved: attention, participation, sentiment, reach, conversion signals, and follow-through.
WHY ETERNA
Enterprise rigor. Strategic thinking.
Experiences built to perform.
The work starts with the business objective, then moves into audience insight, experience architecture, production, amplification, and measurement.
Business-led
Every experience starts with a business objective and a clear role to play: trial, preference, recall, advocacy, loyalty, action, or alignment.
Experience-first
We design for people to enter, remember, interact, talk about, and share - not just attend.
Multicultural by design
Local market fluency and audience understanding across North America, Latin America, and Europe
Operator-grade
Senior-led delivery, accountable production, clear scopes, vendor management, budget discipline, and follow-through.
SELECTED WORK
From moments to platforms.
A sample of the strategic, creative, production, and amplification experience across our team.
Beetlejuice, Beetlejuice
Airbnb
Transformed a beloved film world into a live, walk-through experience guests could physically enter.
The experience used theatrical craft, spatial storytelling, and practical effects to move guests from the familiar Deetz home into increasingly strange Netherworld moments.
GOLD CANNES LIONS
ENTERTAINMENT & TRAVEL
EARNED MEDIA
Beetlejuice, Beetlejuice
Gatorade
Gatorade5×5
Built a youth soccer platform that scaled across markets, content, retail, and culture year after year, in partnership with the UEFA Championship League.
360 campaigns including online, offline and in retail, built to scale across markets, extend into content, and stay relevant year after year.
SPORTS PLATFORM
UEFA STRATEGIC PARTNERSHIP
GLOBAL EXPERIENTIAL PLATFORM
BRAND STRATEGY
Summon the King
Burger King
Transformed a beloved film world into a live, walk-through experience guests could physically enter.
A content-led activation that turned social curiosity into real-world traffic, participation, and buzz; built to turn an internet myth into something people could physically test, film, and share.
YOUTH CULTURE
Capaign: Glowing Relief
Client: Alivia Health
Turning a medication label into a safety system for Puerto Rico's blackouts.
A simple design intervention that scaled through care, compliance, and culture; a usable behavior-change tool that fit existing pharmacy operations and extended through PR.
EDUCATION
SILVER CANNES LIONS
EARNED MEDIA
IMMERSIVE WORLD
ENTERTAINMENT & TRAVEL
Campaign: Ballha9
Client: Kun Aguero
A cyberpunk universe structured to evolve
from content into a participatory platform during Comicon.
A system designed to grow, connect, and unlock new layers over time, built to scale across formats, activate participation, and evolve over time.
COMICON ACTIVATION
YOUTH CULTURE
Grupo Bimbo
Campaign: Marketing Innovation Week
We turned Grupo Bimbo's internal summit into a flagship platform for the region's marketing leaders.
A content-led summit bringing 200+ marketing and innovation leaders into one room. AI. Retail media. Emotional connection. The future of brands across the region.
CORPORATE EVENT
ENDOMARKETING
TALENT
GLOBAL PLATFORM
Experience across our collective.
Eterna brings together senior leaders, creatives, producers, and partners whose work spans global brands, cultural platforms, and enterprise teams.
CAPABILITIES
Strategy, creative, production, amplification, and measurement.
Purpose & Alignment
Commercial and brand objectives
Audience and stakeholder definition
Cultural and behavioral insight
Experience architecture
Success metrics
Purpose & Alignment
Summits, retreats, booths, pop-ups
Workshops and facilitation
Immersive environments
Mobile tours and sampling
Spatial and guest experience
Content & Creative
Concept and creative systems
Experience storytelling
Live documentation
Photography, video, animation
Copywriting and illustration
PR, Influencer & Partnerships
Commercial and brand objectives
Audience and stakeholder definition
Cultural and behavioral insight
Experience architecture
Success metrics
Digital, Social & Emerging Tech
UX/UI and digital design
AI-enabled engagement
AR, VR, MR and live streaming
Web3 activations
CRM and engagement loops
Measurement & Optimization
KPIs and dashboards
Reach and engagement
Conversion signals
Behavior change
Reporting and next steps
LET’S BUILD TOGETHER
Turn your next important moment into something people feel, remember, and act on.
For brand activations, executive experiences, retreats, summits, PR-worthy moments, and end-to-end experiential platforms.