Strategy | Experience | Impact
Experiences Designed For Impact
Built by senior operators who've sat on both sides of the table — in-house at global brands and inside top agencies.
Experiential strategy, design, production, and amplification for the moments that need to be intentional, memorable, and built to perform beyond the room.
OUTFRONT/ at Cannes Lions 2026 — aboard Yacht Hana
Who We Are
Built by operators from both sides of the table.
Eterna brings together senior leaders, creatives, producers, and partners whose careers span Fortune 500 brand marketing teams and top-tier creative, experiential, and PR agencies. We've briefed agencies, owned the P&L, run the production, and stood on stage.
That's why our work lands differently — strategy that actually ships, creative that respects the business.
Corporate Side
In-house brand leadership
Years inside Fortune 500 marketing, brand, and innovation teams — owning budgets, KPIs, and stakeholder management at the executive level.
- · CMO / VP Marketing
- · Head of Brand & Innovation
- · Experiential & events ownership
Agency Side
Creative & production leadership
Senior tenure at the world's most awarded creative, experiential, and PR agencies — delivering for global clients across launches, platforms, and cultural moments.
- · ECD / Strategy Director
- · Executive Producer
- · PR & influencer leadership
The result: a senior team that speaks fluent enterprise and fluent creative — partner-led from first brief to final load-out.
Experience across our team
Marquee brands, delivered by the people who now run Eterna.
Selected Work
From moments to platforms.
OUTFRONT Media · 2026
EternaThe Talent Behind the Room
For its private evening at Cannes Lions 2026 — a sunset reception aboard Yacht Hana, off the Croisette — OUTFRONT Media needed the one element that separates a memorable night from another party with a playlist: the right artist. Our mandate was talent. Find and deliver a performance equal to the guests OUTFRONT had aboard — C-suite marketers, agency leadership, and media partners — and run it flawlessly on the water.
OUTFRONT's private evening, at capacity aboard Yacht Hana
CMOs, agency leadership, media partners, plus NBA talent
Selected, advanced, and directed end to end by Eterna
Grupo Bimbo · 2025
EternaMarketing Innovation Week
Turn Grupo Bimbo's internal summit into a flagship platform for the region's marketing leaders — a content-led week focused on AI, retail media, and the future of brands.
Marketing leaders convened
AI, retail media, future of brands
Internal summit elevated to flagship
Gatorade · 2024
Team · pre-EternaGatorade 5×5
Build a youth soccer platform that scales across markets, content, retail, and culture — year after year — in partnership with the UEFA Champions League.
What Clients Say
Senior partners, start to finish.
They took the time to understand our business goals before anyone talked creative — so the experience was built to move the numbers we actually get measured on.
Marisol V.
VP Marketing · Global beverage brand
What We Do
End-to-end experience systems.
We connect strategy, design, experience, and amplification so internal alignment becomes external impact — and every touchpoint has a clear business role to play.
01
Corporate Experiences
Leadership offsites, summits, retreats, internal events, workshops, and executive gatherings built to align teams, clarify priorities, and drive follow-through.
Alignment · Ownership · Momentum
02
Brand Experiences & Activations
Pop-ups, booths, cultural activations, product demos, sampling, immersive environments, mobile tours, and spatial storytelling people enter, remember, and share.
Attention · Participation · Demand
03
Design & Digital Content
Website design, visual identity, digital content, brand systems, and creative assets that translate strategy into look, feel, and motion across every screen.
Clarity · Reach · Consistency
04
Content, PR & Amplification
Stories, creators, media, partnerships, live capture, social content, digital extensions, and platform-native distribution that extend the strongest ideas beyond the moment.
Reach · Relevance · Action
Why Eterna
Experiences are everywhere. Impact is rare.
The work starts with the business objective, then moves into audience insight, experience architecture, production, amplification, and measurement.
Multicultural by design
Local market fluency and audience understanding across North America, Latin America, and Europe — one team, three regions, no translation layer.
Sustainability
Experiences built with sustainability and measurable responsibility in mind — from materials and sourcing to footprint and reuse.
Business-led
Every experience starts with a business objective and a clear role: trial, preference, recall, advocacy, loyalty, action, or alignment.
Experience-first
We design for people to enter, remember, interact, talk about, and share — not just attend.
Operator-grade
Senior-led delivery, accountable production, clear scopes, vendor management, budget discipline, and follow-through.
How We Work
Built like a system, not a one-off event.
- 01
Purpose & Alignment
Define the reason for convening and the role the experience plays.
- 02
Experience Design
Translate strategy into environments, journeys, content, and moments.
- 03
Activation & Amplification
Production, partners, capture, PR, creators, and channel strategy.
- 04
Measurement & Learning
Track attention, participation, sentiment, reach, and follow-through.
On deck, in motion
OUTFRONT/ at Cannes Lions 2026 — aboard Yacht Hana.
Let's Build Together
Turn your next important moment into something people feel, remember, and act on.
For brand activations, executive experiences, website design, content creation, retreats, summits, PR-worthy moments, and end-to-end experiential platforms.